For sellers: give buyers a reason to choose your home.
Pair a supported price and clear positioning with property-specific film, design, buyer materials and selected distribution. Showing feedback and campaign response help determine the next move.
More attention when you sell.
Better context when you buy.
Film, design, data and wider advisor relationships strengthen the strategy for your Downtown Boston home. Lindsey and Derek connect the brokerage’s resources to the property and the decisions in front of you.
A different advantage for each side of the move.
For buyers: connect the home to the wider picture.
Pair local analysis with advisor relationships, introductions and coordinated transaction support. A wider network adds context and connections; access to a particular off-market home depends on the opportunity.
What that changes for your home.
A well-supported price.
Compare the closest completed sales and current alternatives, with the home’s outlook, condition, ownership rights and services kept in view.
A distinctive property story.
Photography, film, design, copy and showing materials make a consistent case for the residence and the way it lives.
More relevant connections.
Local buyer and advisor relationships combine with selected referral, media, social and search channels.
A campaign that can respond.
Buyer feedback and engagement help refine positioning, outreach and timing while the same team carries the transaction forward.
The scale behind the strategy.
SERHANT.’s 2026 company overview and separately supplied company figures describe the wider platform. These are global or companywide figures, with different measurement periods, rather than Boston production or promised exposure for your home.
Global media impressions
Average monthly media reach
Social followers
Monthly content impressions
YouTube views
Referral-network agents
Countries and territories
Media placements
Company-reported properties sold
Company-reported transaction volume
Media reach, impressions, followers and views are distinct measures and should be read separately.
The capabilities we can build into your campaign.
SERHANT. Studios
Film and photography that make the home memorable.
Property films, tours, photography and short social edits can give buyers a clear sense of the architecture and daily experience. We shape the story around the residence’s strongest features and the audience most likely to value them.
Explore Studios ↗
SERHANT. ID Lab
A clear identity, carried through the campaign.
Identity, design, copy and print or digital collateral bring one consistent point of view to the campaign. A townhouse, a penthouse and a boutique residence deserve different creative direction.
Explore ID Lab ↗
SERHANT. ADX
Use data to sharpen reach and response.
Amplification Data Exchange supports data-focused tools, geo-targeting and engagement monitoring. Those capabilities can help refine an audience and read its response as the campaign develops.
Explore ADX ↗
SERHANT. Signature
A dedicated platform for exceptional properties.
The private-client division focuses on properties in the top tier of their market, combining tailored branding, cinematic storytelling and wider distribution. Signature designation and the service plan are determined for the individual property.
Explore Signature ↗
Sell It & the referral network
Relationships that extend beyond Boston.
The company’s reported network of 49,391 agents across 133+ countries and territories supports referrals, introductions and cross-market context. We pair that wider reach with our Greater Boston luxury buyer and advisor relationships.
Explore Sell It ↗
S.MPLE
More support behind the client relationship.
SERHANT.’s productivity platform combines workflow tools, real estate intelligence and human advisor support. Research, marketing and administrative assistance can free more time for strategy, communication and execution.
Explore S.MPLE ↗The services, creative scope, placements and budget are selected for the property and assignment.
A campaign built around your property.
A tower residence, a penthouse and a hotel-serviced home have different buyer stories. We start with the home’s strongest features, its competitive position and the people most likely to value it, then shape the creative and outreach around that choice.
- ResearchDefine the closest alternatives and the buyer’s decision.
- PositioningChoose the price, timing and the home’s strongest case.
- CreativePlan photography, property film, social edits and designed buyer materials.
- DistributionSelect local, advisor-network, digital and media channels.
- FeedbackRead showing comments and meaningful campaign response.
- Next movesAdjust the plan when the evidence supports a change.
A brokerage with a visible media presence.
Ryan Serhant and SERHANT. are featured in Owning Manhattan, the Netflix series following the brokerage’s New York real estate business.
That visibility is part of a wider brand built around property storytelling and media. It does not promise a client’s home will appear in the series or receive editorial coverage.
See Owning Manhattan on Netflix ↗
Reported results from Signature content.
SERHANT.’s 2026 company overview reports that the Signature Content Suite generated more than 31.5 million views and 100 million impressions, and was a primary factor in 10 property sales totaling more than $130 million.
Views
Impressions
Company-attributed property sales
Sales volume
These are reported companywide results from that content program. They are not a forecast for an individual property; past performance does not guarantee a future result.
Your relationship stays with Lindsey and Derek.
The brokerage expands the resources available to the assignment. Lindsey and Derek remain responsible for your advice, pricing discussion, communication, negotiation and execution from the first question through closing.
Contact Lindsey & DerekCompany figures, imagery and service scope
Audience, media, network and Signature figures come from SERHANT.’s 2026 company overview. The 8,600-property and $10.5-billion production figures were supplied separately by SERHANT. and are retained from the approved Seaport source record. Figures can cover different measurement periods; the agent-network figure describes a referral network, not employed brokerage agents. Platform images are official SERHANT. examples; Owning Manhattan images are official Netflix materials. Services and placements are determined for the individual assignment. No show placement, media coverage, off-market access or transaction outcome is guaranteed.